When it comes to running a business, you constantly need to look for new ways to stand out, especially in saturated industries such as mobile repair.
Studies say that 50% of businesses fail within the first 5 years, and the lack of differentiation is one of the key reasons.
We have gathered 5 best practices so you don’t become a statistic, and finally put your repair shop at the top of the list in your area.
1.Know your competitors
Truly knowing your competitors means identifying their weaknesses and strengths to use them as leverage for your own business. One great area to look to find your competitors’ weaknesses is the problems clients encounter when doing business with them such as price, product quality, turnaround time, etc. With this knowledge, you can develop creative solutions to exploit these weaknesses. Understanding their strengths is equally valuable, as it helps to focus areas to improve within your own company to meet and exceed your competition.
2. Know your own company
It may sound obvious, but you’d be surprised how many places go out of business because of lack of knowledge about their own products and team. Take time to identify your own weaknesses and strengths so you can create a business plan according to your needs.
This also means knowing your competitors’ product vs. yours. You’ll have more chances of closing a sale when you know their weaknesses vs. your strengths when negotiating with customers at your store.
3. Invest in quality training for your team
Train your sales team, technicians, customer service, and anyone else who works at your repair shop. Having a well-prepared team who knows the product, understands the company values, and can easily share this information with clients is a key element to grow any business.
Search for specialized training programs for your technicians and make sure they all get certified. Find e-books, webinars, and online certificates that fit your budget for your sales and/or marketing team. You can find plenty of free online material on platforms such as Salesforce or HubSpot.
4. Increase your brand value
This means investing in a strong online presence through social media, blog, SEO, paid search campaigns, email marketing, and offering high-quality products and personalized customer service. Basically, you need to create a process to streamline your customer’s journey in a way to deliver quality, availability, and affordable prices in a consistent way.
It may be hard at first, but if you follow the steps above you’ll naturally find a process that works for you, your team, and most importantly, for your customers. Sourcely offers a range of marketing services uniquely designed for the repair industry to help stores solidify their brand and get consistent leads.
5. Focus on the client relationship
Solidifying a relationship with your customers is the cherry on top of the cake when it comes to standing out from the competition. You can have the best website, price, and even product, but if a customer can’t reach you when they call or they need to wait for hours at the store to simply get a quote, you’ll most likely not be remembered when they need you again.
When a customer calls or walks in for a repair or to purchase a new accessory, give them 100% of your attention. That also means offering additional services such as a battery check, screen protection, repair warranty, and whatever else you think it might be valuable to them.
There are many ways to stand out without going over budget. In fact, most are free or very affordable such as creating partnerships, giving away valuable information to customers, or special offers as we mentioned earlier. We hope this list is a good place for you to start rethinking how you can differentiate yourself.
So, what is it that you do that makes your business different? Do you have any additional tips for other businesses? Let us know in the comments below!